FIVE KEY DEMANDS 1. Separate lawful nicotine products from THC cartridges, synthetic drugs and black-market products, and publish toxicology and actual product-testing results. 2. Protect children through targeted enforcement against underage sellers, cheap concealable products and marketing that is clearly directed at minors. 3. Reform the compliance burden, including the RM5,000 fee per product type or variant, repeated laboratory testing and the 15 ml bottle limit, so high safety standards remain realistically achievable for lawful SMEs. 4. Replace the online-sales ban with mandatory digital KYC, auditable records and verified adult delivery. 5. Judge policy by smoking rates, complete switching away from cigarettes, youth use, hospital toxicology and black-market activity, then revise rules that fail to achieve their stated purpose.